Sniffr is a smart pet tech discovery & community-driven app designed for dog owners to find nearby parks, vets, pet-friendly cafés, walking trails, and even set up playdates. Think of it as “Tinder meets Google Maps” — for dog people.

🎯 Target Audience:

• Urban dog owners

• Young pet-loving couples

• Pet influencers & trainers

• Dog-walking services

🐶 Brand Tone:

• Playful

• Trustworthy

• Friendly

• Tech-savvy

🧠 Logo Rationale:

The Sniffr logo cleverly integrates a paw icon within the “i”, immediately communicating its pet-centric focus.

• The rounded, bold font feels accessible and tech-ready — like an app you’d instantly trust.

• The use of black/monochrome keeps it versatile for app stores, pet tags, and digital interfaces.

• The double “f” gives it a playful bounce, evoking a dog’s curious and energetic behavior.